An artist growth and marketing incubator based in Los Angeles, CA, Nashville, TN and London, UK.
Altar Collective was born in 2020, in the middle of lockdown - when live shows disappeared overnight and every artist's attention shifted to TikTok and Instagram. Founder Romilly was working at Amazon Music at the time, watching streams and online engagement multiply almost overnight. But she also saw the flip side: with more noise than ever, the fight to actually be seen, and heard, was getting harder, not easier.
Altar Collective was built for that moment - a way to help artists grow in a world with more opportunity than ever before, and more competition for attention than ever before.
Two years as part of the collective. Built from zero - established. Audience growth, content strategy and operations.
Two yearsOne year as part of the collective. Content, catalogue and rooms - built release by release.
One yearSix months as part of the collective. Catalogue, story and paid media built around one release cycle, then run week by week.
Six months